IoT’s drone tech takes selfies to whole new heights

By Jonathan Jackson. Published at Oct 19, 2015, in Features

Technology is becoming more persistently invasive, placing fundamental privacies further under threat.

Some would argue privacy has eroded to the point of no return, not least with Internet and social media channels ruling or, in some cases ruining, people’s lives.

To combat the rise in certain technologies, laws have sprouted to combat any perceived indiscretions. But while regulatory changes offer some comfort, not everyone is convinced.

Despite this, the rise of consumer technology that opens up the privacy debate, including drone technology, will soon be accepted by everyone bar the odd conspiracy theorist.

Everyone from old media barons such as Rupert Murdoch is in on the action.

And why not?

The technology behind the myriad types of drones that now sweep your personal airspace is expanding and could be the ‘next big thing’.

In fact there is no escaping their rise in popularity.

The selfie drone is part of this new wave of technology destined to change consumer habits (and fears).

The selfie drone makes the selfie stick look as old as a Commodore 64. While there is still love out there for this old machine, its function is limited and it is now more a novel relic, than a modern work of technological art.

Forget about holding your camera on a stick, the selfie drone tracks its owner and shoots video footage and photos of them.

Leading the selfie drone phenomenon in Australia is Sydney-based consumer technology maker IoT Group, led by entrepreneur Simon Kantor which is currently backdoor listing on the ASX through Ardent Resources (ASX: AWO).

Today, IoT announced a major deal via the ASX to deliver its products, including the selfie drone and its Viper Phone Watch into Japan.

The Viper Watch has already had impact. The $99 rival to Apple and Samsung is available in Coles supermarkets and has already sold 4820 units, surpassing expectation of 2500 units by Christmas.

Shu Ueyama will be the new non-exclusive sales and distribution agent for IoT Group in Japan – where plenty of Japanese companies are keen to see the selfie drone.

Shu is a former Sony and Virgin executive; he was part of the launch team for the Sony Walkman, and he has worked with IoT Group director Ian Duffell for more than 30 years. He has also published more than 45 books.

“Shu had seen our products, and he contacted me to say ‘I hear you’re involved, and I have some contacts that would be very interested in looking at what you’re doing’,” said Duffell.

Duffell used to run Virgin entertainment for Richard Branson and was also involved in the introduction of the Sony Walkman before he helped launch IoT Group.

Duffell has high expectations not only of his relationship with Shu, but also for the uptake of IoT products in Japan.

“Companies have seen the specifications and images of the selfie drone and see it as being a major disruptor in the Japanese market – not only because it’s a lot less expensive than other drones on the market, but also because it has a lot more features.

“Drones are usually tethered to a phone or other controller, but ours is different in that it has its own SIM card so it can work from Sat Nav on its own and be guided by object recognition.

“Those features in particular, and of course the price, are what they see as being quite a unique innovation in the Japanese market.”

The IoT Group selfie drone is expected to retail for under $AU200.

IoT’s prototype selfie drone.

The world of the selfie is now as high tech as it currently can be, but IoT is also also developing a GPS safety smartwatch designed specifically for children and smart clothing including shoes with tiny sensors that can provide information about the number of steps taken as well as the user’s posture. Smart singlets can also measure blood pressure or pick up if the wearer is having a heart attack.

Ardent Resources is set to acquire IoT in exchange for approximately 696 million shares in Ardent. The acquisition is expected to be completed in mid-December, with shareholders asked to endorse a change in the nature and scale of Ardent’s activities.

The company will issue a prospectus to raise $5 million, with the funds used to accelerate IoT product development.

View Our Investment Portfolios

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

Publishers Notice

The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

Australian ASX Small Cap stocks | Why is Australia’s leading small cap publication

Founded seven years ago, is Australia’s leading and longest standing website for investor and finance news, education and expert opinion.

Published by StocksDigital, Finfeed was created to report daily on the comings and goings of ASX listed stocks in the small cap market.

As the first digital publication dedicated specifically to this space, Finfeed soon became the most trusted publication in the market, quickly garnering over two million page views – a number that continues to rise. provides its readers with informative articles that tackle the latest in market moving #ASX small cap news, plus exclusive content you won’t find anywhere else. It is aimed at those with an interest in investing, market education, company performance, start-ups and much more. is the only media organisation operating under the strength of a Financial Services License and is backed by leading journalists and analysts all with brands of their own.

The website aims to inform, educate and entertain with content that drills down into the heart of financial matters.

Finfeed is a leading source of investor and market information, with everything investors need to know about how to invest written in a way that anyone can understand. 

Over the years, the website has expanded beyond exclusively reporting on small caps, to profile Australia’s leading ASX listed small, mid and large caps as well as some of the country’s most successful CEOs and business leaders to find out what makes them tick.

Every day you will find fresh content covering:

Fast Facts

Over 4,000 articles published

Over 2.3 Million Page Views and counting

Over 10,000 followers on social media

Subscriber list growing by 2% monthly

Thanks for subscribing!