Five tasks your company’s website should accomplish

Published at Feb 8, 2017, in Features

According to a study commissioned by GoDaddy, 60 percent of small businesses don’t have a website. Factor in that, according to Google, 97 percent of consumers search online for businesses and products before making a purchase, and it could be argued that having a professional website is essential for success. And regardless of your industry, your website needs to accomplish some key objectives. So to get you going in the right direction, here are five tasks your company’s website should accomplish.

Build your brand

Your visitors should be wowed by a website that is professional, easy to understand, and quick to navigate. It should also compliment your other marketing efforts through continuity in style and messaging.

Remind them you’re the best

Your website is the best forum to showcase your accomplishments and the accolades of your peers and customers. Reviews, video testimonials, and industry awards are just a few of the things you can share to remind visitors they came to the right place.

Be a source of information

Anticipate what questions visitors might have. Are they looking for technical information, sales literature, or product and industry information? The more you are a source of reliable and accurate information, the more you will be viewed as a reliable and dependable supplier.

Be reachable

In many cases, visitors have already decided they want to deal with you. All they need is a way to reach you. Be sure to make all contact information accessible. A phone number is not always enough. So be sure to include email links, a map, along with links to your social media pages.

Achieve a goal

Are you trying to sell products online, get people to join your email list, visit your business in person, or just pick up the phone and call you? Understanding the goals you want your website to achieve will impact greatly on the visual design, features, and cost. Setting realistic goals will also help manage expectations and make is easier to measure success.

Marc Gordon is a recognized marketing expert. He regularly appears on TV and radio. His articles appear in over 200 publications worldwide. Visit marcgordon.ca or his online show at marctv.net for more business tips.

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

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The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

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