Disney and its shareholders are at one with the Force

By Jonathan Jackson. Published at Jun 3, 2019, in Features

I was reading an article recently about which was the better investment: Disney or Netflix?

According to CNBC, had you invested $1000 in Netflix in 2009, it would be worth more than US$58,000 today. That’s a total return of 5700%.

A $1000 investment in Disney, on the other hand, would be worth US$7700, a gain of just 680%.

Of course, that's just a 10-year measurement.

Disney first traded on over the counter (OTC) markets in 1946 and listed on the NYSE on 12 November, 1957. It closed that day at US$13.57.

Disney's stock performance has always been greatly affected by the box office performance of its movies. In early days, at the time of Snow White and Cinderella it boomed, but Pinocchio and Fantasia was a bust.

This article published by Business Insider and first featuring in Global Financial Data explains why shareholders who got in on Disney while it still traded OTC would be happier than the Little Mermaid.

Movies can still be a barometer, but other factors are at play now. Walt Disney was a driving force, much like Zuckerberg drives Facebook or Steve Jobs was the face of Apple. Branding is also a major influence.

Which is why Disney’s creation of a $1 billion Star Wars theme park could be its next big move, bigger than the company moving into streaming TV to take on Netflix.

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