How to become a digital influencer and make money

By Lelde Smits. Published at Mar 22, 2017, in Features

Tech entrepreneur and Crowd Mobile Limited (ASX:CM8) CEO Domenic Carosa tells The Capital Network’s Lelde Smits how digital influencers make money, why companies want digital influencers and how to become a digital influencer.

Lelde Smits: Hello I’m Lelde Smits for The Capital Network. Joining is tech entrepreneur and also the CEO of ASX-listed Crowd Mobile Limited (ASX:CM8), Domenic Carosa. Dom, welcome.

Editor’s note: It should be noted here that CM8 is an early stage tech company and investors should seek professional financial advice if considering this stock for their portfolio.

Domenic Carosa: Thanks for having me.

Lelde Smits: We’ve been hearing a lot globally about digital influencers. Can you start by explaining what they are and why we should care about digital influencers?

Domenic Carosa: Digital influencers; people would have heard the terms YouTubers, Instagramers, it’s basically people on social media who are building an audience just usually, being what they are. Whether its taking photos, putting on make-up, experiencing new adventure in terms of travel. And, what we’re starting to see is consumers out there, individuals are actually becoming digital influencers.

Lelde Smits: OK so talking numbers, how many followers would you have to have across these platforms to be considered a digital influencer and of course the next question is going to be, how do you become one?

Domenic Carosa: So my view around this is typically, once someone is around that 10,000 mark, in terms of 10,000 followers, they’re kind of moving into the state of being a digital influencer. Typically someone who has got between 5,000 and 50,000 followers, the kinds of incomes that they can generate are typically free products. Once someone has 50,000 plus to 1 million they can start demanding cash payments for the promotion of third party products.

Lelde Smits: So obviously this is good not only for the individual but for the companies that are sponsoring them. But for everyone that’s out there wondering, “How do I become one?” what are your tips and tricks for digital influencers wanting to gain prominence and connect with companies?

Domenic Carosa: Well I think first and foremost just getting out there and setting up your own accounts. Trying to work out, is it best that I focus on Snapchat? On Instagram?

Lelde Smits: Do you have a favourite?

Domenic Carosa: It actually depends on...

Lelde Smits: What market you’re in?

Domenic Carosa: Yes. If we’re talking about the millennial market I would say definitely Snapchat. If its the 25-40 year old age group let’s call it within the fashion beauty space I would say definitely Instagram. So, it all depends on who their target market is and then going to the platforms that target that market.

Lelde Smits: So Dom, is it correct to say that digital influencers are becoming the new mainstream media?

Domenic Carosa: My view is that we are really at the cusp of this industry. Just think back to Google and the revolution around google SEO [Search Engine Optimisation] and SEM [Search Engine Marketing] back in the 2000s, we are at this same stage when it comes to digital influencers.

Lelde Smits: Well, it’s an exciting space to watch. Thank you for shining some light on it today.

Domenic Carosa: Thanks for having me.

Where to invest $1,000 right now

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

Publishers Notice

The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

Australian ASX Small Cap stocks | Why is Australia’s leading small cap publication

Founded seven years ago, is Australia’s leading and longest standing website for investor and finance news, education and expert opinion.

Published by StocksDigital, Finfeed was created to report daily on the comings and goings of ASX listed stocks in the small cap market.

As the first digital publication dedicated specifically to this space, Finfeed soon became the most trusted publication in the market, quickly garnering over two million page views – a number that continues to rise. provides its readers with informative articles that tackle the latest in market moving #ASX small cap news, plus exclusive content you won’t find anywhere else. It is aimed at those with an interest in investing, market education, company performance, start-ups and much more. is the only media organisation operating under the strength of a Financial Services License and is backed by leading journalists and analysts all with brands of their own.

The website aims to inform, educate and entertain with content that drills down into the heart of financial matters.

Finfeed is a leading source of investor and market information, with everything investors need to know about how to invest written in a way that anyone can understand. 

Over the years, the website has expanded beyond exclusively reporting on small caps, to profile Australia’s leading ASX listed small, mid and large caps as well as some of the country’s most successful CEOs and business leaders to find out what makes them tick.

Every day you will find fresh content covering:

Fast Facts

Over 4,000 articles published

Over 2.3 Million Page Views and counting

Over 10,000 followers on social media

Subscriber list growing by 2% monthly

Thanks for subscribing!