Side by side they stick together…

The good old Collingwood Football Club is the most famous football club in Australia, and supports and funds a number of community and charity programmes.

In its latest move, Eddie McGuire’s football club has now agreed in principle to commercialise a range of online “sports lottery” products to help fund its social endeavours with a private company Plus Connect – a company that is the subject of an Activistic (ASX: ACU) takeover in the coming weeks.

Sports Lottery is already big business in Europe – as an example, Postcode Lottery generates €1.5 billion in revenue and contributes 613 million to charities in the UK.

Via this deal, the $10M capped ACU is set to enter the $600M Australian sports and charity lottery markets, and it looks to be starting with the biggest sporting club in the land.

Remember the UK’s epic medal haul at the Rio Olympics?

Well part of that success can be attributed to funds raised via a lottery style funding system.

Via the Magpie Millions, Collingwood plans to be pioneering the Sports Lottery concept here in Australia with Plus Connect and ACU.

ACU’s planned take over of Plus Connect is synergistic – allowing ACU to break into the Australian market, and it gives the company a new revenue stream on an already proven concept.

Plus Connect’s products are designed with significant product margins in mind, and that’s a great sign for ACU shareholders.

The information on this page should not be the only trigger for your investment decision. Click on the links below for a more in-depth and informed examination of the company. We strongly recommend you seek professional financial advice whenever making financial investment decisions.

Could ACU’s latest corporate manoeuvres see it start on the path to catch up to the somewhat comparable $440M capped PushPay?

Australian ASX Small Cap stocks | Why is Australia’s leading small cap publication

Founded seven years ago, is Australia’s leading and longest standing website for investor and finance news, education and expert opinion.

Published by StocksDigital, Finfeed was created to report daily on the comings and goings of ASX listed stocks in the small cap market.

As the first digital publication dedicated specifically to this space, Finfeed soon became the most trusted publication in the market, quickly garnering over two million page views – a number that continues to rise. provides its readers with informative articles that tackle the latest in market moving #ASX small cap news, plus exclusive content you won’t find anywhere else. It is aimed at those with an interest in investing, market education, company performance, start-ups and much more. is the only media organisation operating under the strength of a Financial Services License and is backed by leading journalists and analysts all with brands of their own.

The website aims to inform, educate and entertain with content that drills down into the heart of financial matters.

Finfeed is a leading source of investor and market information, with everything investors need to know about how to invest written in a way that anyone can understand. 

Over the years, the website has expanded beyond exclusively reporting on small caps, to profile Australia’s leading ASX listed small, mid and large caps as well as some of the country’s most successful CEOs and business leaders to find out what makes them tick.

Every day you will find fresh content covering:

Fast Facts

Over 4,000 articles published

Over 2.3 Million Page Views and counting

Over 10,000 followers on social media

Subscriber list growing by 2% monthly

Thanks for subscribing!